ABOUT
HYPE DRIVE

Hype Drive has been delivering premium track car hire, corporate driving events, and ice driving experiences since 2022. However, our roots in the motorsport industry go back much further.

Founded and operated by Ben Hyland, Hype Drive is built on over 30 years of experience in motorsport events, business operations, and high-performance car development. Ben has developed industry-leading operational processes, built expert teams, and gained deep technical knowledge across all aspects of driving experiences.

His journey began at just 16, working at a local kart track. After university, he went on to manage and grow a leading indoor karting and corporate events venue in Leeds. During this time, he also launched want2race, a brand that evolved over 12 years into a highly successful race scholarship programme, race team, and track day operator. In 2021, want2race was acquired by Ginetta Cars.

Hype Drive was created to offer a new standard in track driving experiences. Together with his co-owners, Ben identified an opportunity to provide a premium fleet of track cars at prestigious venues, delivering a level of quality, performance, and customer service that stands above traditional providers.

Today, with a 100% five-star customer rating across all experiences, Hype Drive continues to lead the sector by putting customers at the centre of every event.